Borincanna®
Motion Graphics & Social Media
Borincanna is a Puerto Rico-based boutique specializing in premium exotic cannabis. We merge local heritage with high-end cultivation to deliver a curated floral experience for the modern wellness consumer.
Services:
Motion Graphics / Social Media / Branding
Motion Graphics / Social Media / Branding
Client:
Borincanna® (Puerto Rico)
Borincanna® (Puerto Rico)
Year:
2024
2024
Concept
The visual core of the Borinkanna rebrand, motion graphics, and social media system is built on a high-energy, defiant 'Premium Urban' aesthetic. Moving away from typical industry clichés, the concept merges the raw texture of street culture—barbed wire and a goat motif—with a premium black, red, and white color palette. The goal was to establish Borinkanna not just as a cannabis vendor, but as a lifestyle brand for the Puerto Rican 'conscious consumer' by utilizing impactful typography and dynamic, rhythmic motion that mirrors the pulse of the island’s youth culture.
Scope
My comprehensive role in this project involved the complete execution and synchronization of three creative pillars. First, I developed the primary branding and visual identity, establishing the bold graphic language and hierarchy. Building on that foundation, I designed a tailored social media system, creating templates for product drops, special offers, and interactive stories. Finally, to amplify engagement, I engineered custom motion graphics, bringing the visual system to life through dynamic product renders, transition animations, and high-energy promotional content designed for competitive social platforms.
Concept
The visual core of the Borinkanna rebrand, motion graphics, and social media system is built on a high-energy, defiant 'Premium Urban' aesthetic. Moving away from typical industry clichés, the concept merges the raw texture of street culture—barbed wire and a goat motif—with a premium black, red, and white color palette. The goal was to establish Borinkanna not just as a cannabis vendor, but as a lifestyle brand for the Puerto Rican 'conscious consumer' by utilizing impactful typography and dynamic, rhythmic motion that mirrors the pulse of the island’s youth culture.
Scope
My comprehensive role in this project involved the complete execution and synchronization of three creative pillars. First, I developed the primary branding and visual identity, establishing the bold graphic language and hierarchy. Building on that foundation, I designed a tailored social media system, creating templates for product drops, special offers, and interactive stories. Finally, to amplify engagement, I engineered custom motion graphics, bringing the visual system to life through dynamic product renders, transition animations, and high-energy promotional content designed for competitive social platforms.
